About Us
The most authentic, leading retailer of sporting goods in South Africa
Mention Sportsmans Warehouse to a South African, and they'll tell you a childhood memory. Our journey into the life of South African households began in 1986, when the first Sportsmans Warehouse opened its doors in Rondebosch, Cape Town.
As the first sporting goods superstore of its kind in South Africa, we have since established a formidable footprint, with 49 stores across all 9 provinces in Southern Africa - including Namibia and our online store.
Each sporting & outdoor product is researched and selected by our team of experts, which is why we're known for having the best and widest range of products and brands. Because of the genuine range and depth of our products, we cater to everyone - from the starter to the star.
With the size and scope of our 'warehouse' approach, we've taken great care in creating an authentic store environment, with a layout that's exciting and easy to navigate, including specialist 'stations' for more technical products.
We're the only retailer to stock proudly South African premium women's activewear brand OTG, one of the world's leading exercise & home fitness equipment brands NordicTrack®, inventor of the world's first adjustable-height basketball system Lifetime - and many, many more.
Our in-store staff are sportspeople, too
Our in-store staff are trained on an ongoing basis, and arm you with the best tools and knowledge because they match your passion for sports and the outdoors.
We've got an in-store specialist who has held the Cape Town Marathon women’s record for 6 years running (Bulelwa Mtshagi, left), an Eastern Province First Team Table Tennis player who taught himself the game when he was 11 using his neighbour’s garage door, and a pro footballer who was in the NSL first division - to name a few.